Working from home and serving clients remotely will be the Judy Kepecz-Hays team’s new norm for this April at the very least. During this time, digital marketing tools shall keep our services running even as a state-wide lockdown has been declared by Governor Ron DeSantis to counter the spread of Covid-19.
To a certain extent, it’s business as usual for our Judy Kepecz-Hays team. We have recently listed in the MLS a luxury residence at the Longboat Key condominium, Pierre. Quite comforting for us and our clients, remote work practices and cutting-edge tools are now available to help expedite sales and hurdle market difficulties brought by the worldwide Covid-19 crisis.
We can skip onsite or in-person showings of properties during these times when “social distancing” and “safer at home” are buzzwords in daily activities. Like any tech-savvy real estate sales team, we have taken internet marketing to a whole new level besides having a website and an online presence within the Coldwell Banker network.
Cutting-edge Communication Tools
Thanks to a wide selection of software, we can work from home and closely communicate with clients beyond exchanging emails. Our team can readily initiate a video conference through the Messenger App in the Judy Kepecz-Hays Longboat Key Coldwell Banker Global Luxury business page on Facebook. This app, like most other tools now available, is mobile-friendly, so we can be in touch even with clients on the go.
With video conferencing, we can perform seller and buyer consultations effectively. An app, like Facebook Messenger, can accommodate several parties in a video conference. Hence, our video calls can likewise involve the real estate agents representing the seller or buyer with whom our client is in negotiation with. Conversely, we can represent our client in a video conference hosted by our counterpart agent. Notably, a video conference can be recorded for a review if needed.
To everyone’s advantage, there are several other alternatives to Facebook in video conferencing with features that are useful in facilitating a deal. Among these options, one of the typical choices is Skype. This platform, being a product of Microsoft, works seamlessly with tools vital to presentations and discussions, such as MS Word, Excel, and PowerPoint.
The contracting parties in a deal and their agents can wade through the necessary documents in the entire selling process. The file-sharing option and screen capture available in video conferencing make it easy to discuss the real estate offer letter, deeds, affidavits of disclosures, and other documents related to deal negotiations.
Virtual Property Tours
Properties on the market are also easy to show to serious buyers. In-person/onsite showings of agents’ market listings can be substituted with virtual tours. Well-produced tours would typically provide prospective buyers a 360-degree perspective of a listed property aside from views of its interiors.
Virtual tours are produced by assembling a sequence of videos or still photos. Other multimedia elements like music, sound effects, and narration can also be used in virtual tours. This way, a tour can fully convey the ambiance of the residence and its neighborhood.
There are many ways to keep real estate buyers and sellers engaged even amidst major challenges like Covid-19. Expect that our Judy Kepecz-Hays team shall continue helping such engagements, with the health and safety of everyone too as very much a part of our concern.